The Made To Fade: A premium woven button-up with a vintage soul. Built from a soft Organic Cotton and Tencel blend, this shirt features a unique pigment-dye process designed to age and fade perfectly with every Vernon adventure. Sustainable and soft. Read more.
The Made To Fade Short Sleeve Button Up Shirt is designed to tell a story. Unlike mass-produced shirts that look exactly the same from day one to day one hundred, this shirt is built to evolve. Using a specialized pigment-overdye process, Roark has created a garment that naturally fades and gains character the more you wear it—becoming a one-of-a-kind piece shaped by your time on the water or in the mountains.
What really sets this button-up apart at the shop is the fabric. It’s a sustainable blend of 55% Organic Cotton and 45% Tencel™. The Tencel gives it a silky-soft hand feel and incredible breathability, ensuring you stay cool and comfortable during those scorching July afternoons in the North Okanagan.
Sustainable Comfort: The Organic Cotton and Tencel blend isn't just better for the planet; it’s significantly softer and more moisture-absorbent than traditional cotton.
The "Fade" Journey: No two shirts are identical. The dye settles into the seams and high-wear areas, creating a custom, lived-in look that only gets better with age.
Vernon Versatility: It’s a "Classy-Casual" heavyweight. It’s rugged enough for a camping trip at Sugar Lake but looks sharp enough for a patio session at The Kal.
Fit: Classic Fit / Short Sleeve Button-Up
Fabric: 55% Organic Cotton / 45% Tencel™ Lyocell
Process: Custom Pigment Overdye for a unique, vintage finish
Details: Classic collar with a single chest pocket
Sustainability: Crafted from eco-friendly, natural fibers
Vibe: Heritage / Relaxed / Adventure-Ready
The "Feel" Factor: When customers touch this in-store, they immediately notice the Tencel softness. It’s one of the most comfortable woven shirts we carry.
Staff Approved: Our crew loves the "effortless" vibe of this shirt. It’s the perfect match for a pair of Roark HyTide Shorts or your favorite worn-in denim.
Built to Last: Despite the "faded" look, the construction is high-quality. This is a shirt designed to be a "favorite" for years, not just a single season.
Care Note: Because of the special pigment dye, we recommend washing this one separately in cold water for the first couple of cycles to keep that character on the shirt and off your other gear!
